Team Talk: The Power of Partnerships

More than likely, you’ll be familiar with the saying, ‘strength in numbers,’ but it is particularly meaningful when forming strong business relationships and improving your position in the market. Especially as an innovator or start-up. Even though you may be thoroughly equipped with the answers to a wide range of industry problems, lack of brand awareness or established trust within the industry can contribute to your business being overlooked – it’s easier for your customers to follow the masses and play it safe with the day-to-day standard.

Strategic partnerships offer the security and support to bridge the gap and give you friendly leg-up in the marketplace you’re competing in.

The right partnerships for you AND your customers.

Selecting the right partners is critically important. Their brand, vision and offering to their customers should complement the product, solutions & value that you offer. By aligning these goals from the outset, your conversations and offering will go further than ever; granting you the ability to take care of your clients’ wider interests, filling not one but many pieces of their puzzle. The more of these puzzle pieces you can add, the more attractive the overall solution becomes – and the more integral your position becomes. Before you know it, you’ll become the ultimate ‘networker’ – taking every opportunity to add value in areas that you previously wouldn’t have considered.

Until you spend the time engaging with these partners, you may not have the experience and knowledge of the sector to understand why it was important to your client. Take our own business for example – not to ring our own bell, or stand in our own spotlight – but Lumi-Plugin is an incredible solution, designed to streamline interior ceiling spaces of new-build developments and existing properties, accelerate build times by an average of 2.5 hours per dwelling, and our range boasts a whole host of sustainability benefits. We are very effective in our lane, but by partnering with Sustainability Consultants such as Thoth London – specialists in Net Zero Carbon Homes – we are more able to share insights and point our clients in the direction of professionals within the space. Another example is our latest partnership with Lightwave RF – a smart home solution that is high-quality yet affordable. Our partnership give us the power to showcase our innovation alongside a top-of-the-range system that can further boost home automation and improve energy efficiency.

Business to be shared

There is no reason why partnerships shouldn’t be more common in business – there are an abundance of perks to working in this manner. With every partnership comes new exposure. Collaborations are becoming more and more attractive for all parties involved – for all the rights reasons. Associating your brand with another allows for joint marketing and an equal share of the recognition, which helps to maximise reach and ultimately, empowers everyone’s favourite form of recommendation – word of mouth.

Tom’s final thought:

If you have a solid relationship with a partner that you whole-heartedly believe in – almost as much as your own offering – then sharing your connections is the fastest way to generate new, leads, accounts and opportunities that can help both of you reach your potential.

We’d like to thank all of our partners for their ongoing support – we will always keep our minds open to nurturing new relationships moving forward. Tag us if you’d like to talk #TeamLumi.

We look forward to sharing more insights in future Team Talks – let us know if there is a specific area you’d like to know more about.

Thanks for reading, we’ll update you with more news soon. You can also follow us on LinkedIn, Facebook and Instagram and sign up to our newsletter to be the first to hear all about it.

Team talk with Tom Martin

Why is a tough client THE best thing for your business?

In any business, the way to progress and stay on the ball is to constantly seek new ways to improve your offering and the best ways to tell your customers about them.

The difference for any innovative start-up business is they need to do this – but faster. You may have a completely unique product or service that’s never been done before or that challenges the norm and changes the way your industry works for the better. Either way, you’d like an easy ride, where everyone instantly knows and loves your product, right?

Why wouldn’t you? You believe in your offering – it’s your creation, your baby. Even your prospective customers may agree that it’s an awesome solution and say, ‘Why hasn’t this been done before?!’. But don’t be fooled, you still run the risk of becoming ‘stuck in the mud’ if you don’t consider the honest (and sometimes harsh) words from your critics.

The reality is it takes the same hard work and perseverance to push forwards and keep improving your business as it took you to start it. And, that’s why a tough client can sometimes be just what your business needs.

A tough client will ultimately lead to a sky-rocket in your company’s progress by bringing your attention to the flaws in either: the offering you currently have or the way you’ve been delivering your message.

Take Lumi-Plugin for example. We have a totally unique, game-changing product range that has the ability to strip away up to 61% of ceiling fixtures from view in new build developments. Our innovative downlight conceals essential fire alarms, sprinkler heads, emergency lighting and more to remove clutter and create seamless interiors. Genius, right?

Well, back in early 2020, prior to the launch of our Gen 2 product range, with its sleek new design and exciting new features (and way before Covid-19 was ‘a thing’), we started hitting the roads in search of property developers and contractors to share our innovation and vision with.

Our communications prioritised just one USP: the high-quality aesthetics. 99% of the industry professionals we talked to were in complete agreement – they loved it. However, it was the individuals who were harder to convince that made us realise there was a better way. As soon as we began sharing the full range of benefits that Lumi-Plugin offers, a whole new avenue of sales opened up for us.

After some intense meetings with rigorous questioning, which at times felt like an interrogation, we are now equipped with the answers and results to build stronger relationships. We have the facts and stats to back up our statements, the data that proves our superiority over competitors and ultimately, the motivation that keeps us progressing, every day.

Tom’s final thought:
Never run away from the conversations or battles that may not fare well, instead welcome them openly – it’s always good to get a fresh perspective. And, let’s be honest, the person on the other side of the table (or Zoom call, nowadays) might just be having a bad day. Listen to what they have to say and encourage yourself to find a solution – it’ll serve you well for a rainy day.

We look forward to sharing more insights in future Team Talks – let us know if there is a specific area you’d like to know more about.

Thanks for reading, we’ll update you with more news soon. You can also follow us on LinkedIn, Facebook and Instagram and sign up to our newsletter to be the first to hear all about it.